It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing.
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Chapter ten discusses the direct marketing process including telemarketing and online direct marketing.
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We will not share your personal information with any management party. Start your free month Start your free month Or buy the eBook for only Description Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Inside this book the reader would find: Clear definitions of concepts and lucid explanations of principles Concise discussions of techniques and strategies of marketing communications Comprehensive treatment of promotional strategy, consumer behavior, advertising and public relations Practical guidelines in merchandising, sales promotion, outdoor and transit advertising, selling and sales management and direct marketing A concise but comprehensive and detailed examination of marketing communications.